Hanns-Peter Krafft, born in 1948, has been working exclusively for only one enterprise and for his project Meier . Germany.

The target of this cooperation is the realization of the idea of developing an individual enterprise with a sophisticated profile: one man, one personality, one company.

As art director and creative head.

Krafft is responsible for the creation of the complete range of Meier-products and all services offered by the corporate identity of Meier.Germany.

Five design criteria are essential for Krafft’s work: function, aesthetics, personality, market requirements and responsibility for the environment. A concise ecological imperative is therefore the basis for all activities:

“Develop a product people want to keep for the rest of their lives!“